| Theme | Representative Quote | |-------|----------------------| | | “Seeing a hijab‑wearing mom makes me think the product respects our values.” | | Health‑Beauty Fusion | “She drinks Mangga Tobrot after playing with my kids and still looks fresh—so I feel it works.” | | Modern Motherhood | “I like that she’s on her phone, doing a TikTok, not just cooking. It shows we can be both caring and trendy.” | | Potential Over‑Idealisation | “Sometimes she looks too perfect, like a cartoon; I wonder if it’s real.” |
The hijab in Indonesia is both a and a cultural fashion statement (Kusumah, 2019). Scholars such as Azra (2021) argue that the hijab has been re‑negotiated through media, shifting from a binary of oppression‑liberation to a site of agency . In consumer contexts, the hijab often operates as a visual cue that signals modesty, trustworthiness, and social conformity (Mulyani & Rahman, 2020). Pesona Mamah Muda Hijabers Cantik Mangga Tobrut - INDO18
Social media has played a significant role in popularizing the Pesona Mamah Muda Hijabers Cantik phenomenon. Platforms like Instagram, YouTube, and TikTok have provided a space for these women to share their stories, showcase their talents, and connect with like-minded individuals. In consumer contexts, the hijab often operates as