Pitch Anything- An Innovative Method For Presenting- Persuading- And Winning The Deal -

In a traditional pitch, the pitcher holds low status (beggar), and the investor holds high status (king). Klaff argues this dynamic kills deals. You must equalize or elevate your status.

Today, Mark decided he wasn't going to "present." He was going to use the method he’d been studying. In a traditional pitch, the pitcher holds low

Klaff is ruthless on the concept of need . If you act like you need the deal, your status plummets below zero. The Crocodile Brain views needy people as low-status parasites to be avoided. To present, persuade, and win, you must enter the room with what Klaff calls "The Frame of the Expert." You know something they don’t. You have access they want. You are doing them a favor by allowing them to invest. Today, Mark decided he wasn't going to "present