While the "Blowout Blonde" aesthetic often leaned toward bright pinks and pastels, the "Big Brunette" fashion content of 2021 favored a richer, moodier palette. Stylists and content creators gravitated toward colors that mirrored dark hair tones:

Videos featuring a model with big, voluminous brown hair throwing on a leather jacket garnered 30% more retention than blonde equivalents. The reason: dark hair creates a natural vignette around the face, drawing the eye to the clothing details.

If you are looking to recreate this specific era of style content for a blog or social media throwback, here is the definitive checklist of items you need to evoke :

: Often cited for her dark hair and role as a producer/model. Alexandra Daddario