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Despite arriving late to the game, Apple’s studio arm has deep pockets and a clear strategy: star power. Productions like Ted Lasso , Severance , and Killers of the Flower Moon (theatrical release) have earned Apple a reputation for quality over quantity. They are currently the studio most likely to poach A-list directors from the traditional film circuit.
These "majors" hold the majority of financing and distribution power, with many having reached their centennials. Despite arriving late to the game, Apple’s studio
: Holding roughly 28% of the North American market share, Disney remains the industry leader through its massive sub-brands, including Marvel Studios . Key upcoming productions include Zootopia 2 Warner Bros. Entertainment Despite arriving late to the game