: By late August 2022, TikTok’s dominance forced other platforms to pivot. Instagram leaned heavily into , and YouTube continued pushing to compete for attention. LinkedIn’s "Highest Engagement"

"Step 1: I stopped posting about 'hard work' and started posting about systems . Step 2: I documented a failure every Tuesday (Tough Truth Tuesdays). Step 3: I tagged three people smarter than me and asked a specific question."

The types of content being produced in mid-2022 significantly impacted career visibility.