For years, the Indian OTT landscape was neatly bifurcated. On one side stood the "prestige" platforms—Netflix, Amazon Prime, and later, Disney+ Hotstar—offering cinematic gloss, complex narratives, and international standards of production. On the other side lurked the "red-light district" of streaming: platforms like Kooku, AltBalaji (in its early phases), and Ullu. These were dismissed by critics and the urban elite as peddlers of soft pornography, reliant on titillation over substance. Ullu, in particular, became synonymous with low-budget erotica, garnering a reputation as a guilty pleasure watched in incognito mode.
New Ullu originals are hiring cinematographers who have worked on mainstream Bollywood sets. Look at "Faraaz" or "Peshawar." new ullu series better