The name was popularized by the 2010 Bollywood film Badmaash Company , where young entrepreneurs build a successful import business using smuggling, fake invoicing, and market manipulation—until the law catches up. In the real world, the “Index” metaphorically ranks companies by how close they sail to the wind without capsizing legally.

The protagonist, Karan, believes that a successful business doesn't need big money, just a "big idea".

However, there is a . Once a company goes public, the BCI tends to plummet. Why? Public markets hate uncertainty. The same rebelliousness that created the company becomes a liability.

: The gang expanded their operations into New York, using deceptive marketing and "staging" techniques to sell properties at inflated prices to unsuspecting buyers.

Critical reception was generally mixed-to-positive, with praise for the first half's energy but criticism for a predictable second half. Taran Adarsh ( Bollywood Hungama