Indonesia is a global leader in social commerce, with over 50% of its youth using platforms like TikTok and Instagram as primary business tools rather than just entertainment. Jedag Jedug Mainstreaming
In the beauty department, Indonesian youth are obsessed with skincare and makeup, with many popular Korean and Japanese beauty products being widely used. Local beauty brands, such as Wardah and Make Over, are also gaining popularity, offering affordable and high-quality products that cater to Indonesian skin types. Indonesia is a global leader in social commerce,