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: Real-time content remains a primary anchor for viewership. Tech giants have "crashed the Hollywood party" by securing exclusive rights to major sporting leagues, such as the UFC's deal with Paramount and Thursday Night Football on Amazon.

She was right.

Successful franchises (like The Last of Us or League of Legends ) no longer stay in one lane; they move fluidly between games, prestige TV, podcasts, and merchandise. The Bottom Line pornxp.site

AI's impact on future of the film and TV industry - McKinsey : Real-time content remains a primary anchor for viewership

Despite the "collapse" of linear TV, cable retains a 22.2% share, primarily due to live sports and long-term subscriber inertia. they move fluidly between games