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: The circulation of AI-generated deepfake videos featuring the actress led to a landmark Bombay High Court order, bringing personality rights and digital manipulation to the forefront of entertainment law.

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Bollywood is adapting. Public Relations (PR) firms now run "crisis management" as a major vertical. They leak counter-narratives, plant stories about rival stars to distract, and pay for "clean-up" articles. The mega scandal has become a battlefield of competing press releases. : The circulation of AI-generated deepfake videos featuring

Technology has introduced new frontiers for controversy, particularly regarding celebrity rights and security. Public Relations (PR) firms now run "crisis management"

Industry experts from ETV Bharat and other outlets have accused producers of "block booking" or bulk-buying tickets to inflate opening-week numbers, creating an illusion of success in nearly empty theaters.

This report treats the subject as a case study in media sensationalism, public relations warfare, and cultural impact, focusing on the intersection of India’s Hindi film industry (Bollywood) and the 24/7 news cycle.