The inclusion of "lifestyle and entertainment" points to how viral scandals are often repackaged as a form of "edgy" or taboo lifestyle content.

The influence of Hawtsinner and Ceweknya Si Kebaya Merah extends beyond the realm of entertainment, as they have become cultural reference points for many young Indonesians. Their popularity has inspired a range of creative works, from fan art to music and dance covers.

The visual of the red kebaya is striking and memorable, making it a powerful "brand" within the entertainment space, even if its origins are controversial.