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Historically, the adult industry was gatekept by large production studios that controlled distribution, marketing, and profit margins. Performers were often contracted employees with little agency over their branding or output. ManyVids, founded in 2014, disrupted this dynamic by operating as an e-commerce platform rather than a studio. It functions similarly to Etsy or OnlyFans, providing the infrastructure for performers—often referred to as "MV Stars"—to sell their content directly to fans.