If you are looking for a similar "sans-serif powerhouse" aesthetic (similar to Helvetica or DIN) without the commercial cost, consider these free, high-quality alternatives from Google Fonts:
For breweries, hardware startups, or automotive blogs, the condensed bold aesthetic translates to "strength." Use it for brand marks where you need to fit a long company name into a small horizontal space (like a website favicon or social media avatar). newhouse dt condensed bold font free download exclusive