: Roughly 56% of Gen Z consumers find social media content more relevant than traditional movies or TV shows. Converged Media
The Great Unbundling: How “Niche” Became the New Mainstream atkhairy170912aprildawninterviewxxx1080
For a brief period (2015–2020), "Peak TV" reigned. Streaming platforms spent billions on original content to capture subscribers. Game of Thrones and Stranger Things justified the monthly fees. : Roughly 56% of Gen Z consumers find
It moves the user experience from to Consumption $\rightarrow$ Contextualization. atkhairy170912aprildawninterviewxxx1080