: The adult industry has seen a rise in "deepfake" videos where an actor's face is digitally superimposed onto another person's body. These are non-consensual and do not represent the actual individual.
Fashion critics have begun to take notice. Vogue India recently called First Done1716 “the anti-Anthropologie,” while The Business of Fashion highlighted her “Zero Inventory” model—every piece is made to order, with a six-week waiting period.
Even more telling are the imitators. Search “first done [your name]” on Instagram, and you’ll find young creators launching their own “first done” projects – a testament to the lexical and conceptual influence of Sreetama’s work.
: Her foundation was built as a finalist in Miss Diva Beauty Queen 2024 , which established her presence in the Indian fashion industry.