Together, the trio formed an unlikely partnership. Yui and Akira took stunning photos of Mrs. Tanaka's sweets and the tea house, while she taught them about the history and culture behind traditional Japanese confections. As they worked together, their passion project blossomed into a successful Instagram account, attracting foodies and culture enthusiasts from all over Japan.
In 2021, the world witnessed a significant surge in creative expressions across various platforms, thanks to the digital age and the accessibility of high-quality cameras on smartphones. Among these creative expressions, Japanese amateur teen filmmakers and photographers, particularly those aged 18 and 19, stood out. This demographic not only showcased their talent but also their unique perspective on life, culture, and technology.
Social media became the primary stage for amateur creators. In 2021, TikTok saw explosive growth among Japanese teens (ages 16–19), with over one in four using the app daily. The "Amateur" Look
—groups of teens, including 18- and 19-year-olds, who began gathering in the Shinjuku Toho Building area.
However, these challenges also present opportunities for growth, learning, and networking within the community.
The 2021 landscape for Japanese amateur youth (aged 18–19) was defined by a transition toward digital-first communities, TikTok-driven viral culture, and a distinct "retro-modern" fashion aesthetic.
Many Japanese amateur teens in 2021 enjoy:
