In the vast ocean of world cinema, few industries understand the pulsating heartbeat of romance quite like Bollywood. For decades, the Hindi film industry has built empires on the foundation of longing glances, rain-soaked duets, and the dramatic triumph of love over adversity. However, as global audience tastes evolve and OTT platforms democratize content, a new question arises: How does Bollywood ensure it hits the for better entertainment ?
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