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From Broadcast Archives to Digital Clips: New Audiences, New Contexts As archives of BBC output became digitized, snippets of programming started circulating online. Clips that once lived in scheduled broadcasts or physical archives are now easily excerpted, remixed, and shared. This shift expanded the BBC’s audience but also introduced novel contexts in which content is consumed: short-form memes, GIFs, reaction clips, and user-edited compilations. video title bbc empire pmv bbc pmvtubecom hot