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, the month when the promotional "marketing blitz" peaked before the film's official November premiere. Boston University The "Wicked" Cultural Impact (2024) The film, starring Ariana Grande as Glinda and Cynthia Erivo

: Titled " Journey Through Oz ," the tour transformed major cities into locations from the film, such as Sydney into Munchkinland and London into the Emerald City. Brand Collaborations : wicked 24 10 11 kenzie taylor a good fit xxx 48

: The campaign generated $27 million in MIV for fashion brands alone, contributing to over 25 billion global impressions. , the month when the promotional "marketing blitz"