This turns logo construction into a puzzle. If you break your own rules, the logo fails. This rigor is what separates a logomark from a piece of abstract clip art.
The term "construction" in this context isn't just about the lines on the page; it's a metaphor for the
This turns logo construction into a puzzle. If you break your own rules, the logo fails. This rigor is what separates a logomark from a piece of abstract clip art.
The term "construction" in this context isn't just about the lines on the page; it's a metaphor for the