Jung und Frei was founded in 2007 by a group of Swiss photographers who wanted to create a platform for showcasing their own work and that of their peers. The magazine's concept was simple: to feature the best of contemporary photography, with a focus on young and emerging photographers. The magazine's editors scoured the globe to discover new talent, and their efforts paid off as Jung und Frei quickly gained a reputation for showcasing some of the most exciting and innovative photography being made today.

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: Original vintage copies of Jung und Frei are frequently found on collector sites like Etsy Canada .