The meme is a prime example of It utilizes a formula known as the "bait-and-switch."
The phrase reads like a line from a horror or thriller story — often shared as a creepypasta or a short-form scary Twitter / TikTok micro-story. bill wake up i m not mom
The comment sections of these videos are a fascinating case study in collective fear. The top comments often read: The meme is a prime example of It
