Xmaza Ullu

The of the word "Ullu" and its shift in modern branding. A critique of the streaming platform's business model.

Founded in 2018 by Vibhu Agarwal, Ullu has grown into a major digital player in India, focusing on genres like romance, drama, thriller, and crime. The platform is particularly famous for its "bold" storytelling, which frequently features adult themes and provocative narratives. xmaza ullu