Historically, entertainment was a "complete" experience. You bought a book, watched a movie in a theatre, or waited for a weekly television episode. Today, popular media functions more like software. It is constantly being "patched" with new information, DLC (downloadable content), social media teasers, and transmedia expansions. This shift is driven by three main factors:
Gaming was the pioneer of this movement. In the past, when a game went "Gold," it was physically pressed onto discs and could never be changed. Today, the "Day One Patch" is an industry standard. karupspc150921mariabeaumontsolo3xxx720 patched
However, there are also potential drawbacks to consider: Historically, entertainment was a "complete" experience