Mapping the Influence of Ansoff's Corporate Strategy - Zupic
H. Igor Ansoff’s " Corporate Strategy " (1965): The Blueprint for Modern Strategic Management H. Igor Ansoff’s 1965 book, ansoff corporate strategy 1965 pdf
: He distinguished between "strategic" decisions (product-market scope) and "administrative" decisions (organizational structure). ResearchGate Accessing the PDF/Text Mapping the Influence of Ansoff's Corporate Strategy -