Because the scarcity has moved from the product to the consumer’s . Humans have a finite capacity for consumption. You have exactly 24 hours in a day, eight of which are likely reserved for sleep, eight for work. The remaining eight hours are the battlefield. This is la ruée vers —a stampede of studios, algorithms, and influencers all fighting for the same diminishing slice of mental real estate.
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To understand the frenzy, one must first understand the supply curve. In the industrial age, resources were scarce. There is only so much lithium, copper, or arable land. But content? Content is an infinite resource. Because the scarcity has moved from the product
: By 2025, advertising revenue was projected to overtake consumer spending as the largest category in the entertainment and media (E&M) sector. Global ad revenue is expected to reach $1 trillion annually, driven by internet advertising. Streaming Fatigue & FAST The remaining eight hours are the battlefield