Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf _top_ Jun 2026

: Includes access to supporting materials such as case studies (with data files), web resources, relevant videos, and sample syllabi for instructors. Applied Analytics in Action : The final chapter details using Pivot tables

Overall, Sorger's book is a valuable resource for anyone seeking to develop their marketing analytics skills and apply data-driven insights to drive business results. While it assumes some basic knowledge of analytics, the book provides a clear and practical guide to marketing analytics, making it a worthwhile read for marketing professionals and students alike. : Includes access to supporting materials such as