Rewe Group ((top)) - Primus
, however, operates under the umbrella of Rewe International (a wholly owned subsidiary of the Rewe Group). Specifically, the "Primus" brand is the flagship concept for service stations, travel stops, and airport retail .
Focus: Customers, local produce, and atmosphere. primus rewe group
As a German-based platform handling shopping data, Primus adheres to GDPR (DSGVO). , however, operates under the umbrella of Rewe
is the central digital ecosystem and learning management platform used by the REWE Group to manage internal operations, employee development, and logistical workflows. It serves as a unified portal for the group's approximately 389,000 employees and authorized partners across various brands like REWE and PENNY. Key Components of the PRIMUS System and airport retail . Focus: Customers







