Simply visiting the destination URL (without even clicking "download") can trigger a drive-by download, where malicious code exploits vulnerabilities in your browser, Flash, or Java to silently install malware in the background.
The search query is almost exclusively used by individuals seeking to: bit.ly office 2016 txt
Mitigations and user advice
End of support for Office 2016 and Office 2019 - Microsoft Support Simply visiting the destination URL (without even clicking
Forums often hide real download links behind bit.ly URLs as a way to track clicks or force users to view advertisements. The .txt extension gives a false sense of security—users assume a text file is safe, so they are more willing to click. : It might also refer to a tutorial
: It might also refer to a tutorial or guide on how to use Office 2016, specifically focusing on working with .txt files, shared through a shortened URL.