: Platforms like Netflix and HBO need diverse content, leading to hits like Hacks and Grace and Frankie .
For decades, the arithmetic of Hollywood was brutally simple. A male actor’s career was a marathon; a female actor’s, a sprint to 35. After that, the phone stopped ringing, or the offers turned grotesque: the hag, the ghost, the comic relief mother of the twenty-something lead, or the villain whose greatest sin was having a wrinkle.
Studios are finally listening. "We realized we were leaving a billion dollars on the table," one anonymous studio head told Variety last year. "The 18-35 male is saturated. The 55-year-old woman is an untapped goldmine."
In recent years, there has been a significant shift towards greater representation and inclusivity of mature women in entertainment and cinema. This can be attributed to a combination of factors, including:
: Platforms like Netflix and HBO need diverse content, leading to hits like Hacks and Grace and Frankie .
For decades, the arithmetic of Hollywood was brutally simple. A male actor’s career was a marathon; a female actor’s, a sprint to 35. After that, the phone stopped ringing, or the offers turned grotesque: the hag, the ghost, the comic relief mother of the twenty-something lead, or the villain whose greatest sin was having a wrinkle.
Studios are finally listening. "We realized we were leaving a billion dollars on the table," one anonymous studio head told Variety last year. "The 18-35 male is saturated. The 55-year-old woman is an untapped goldmine."
In recent years, there has been a significant shift towards greater representation and inclusivity of mature women in entertainment and cinema. This can be attributed to a combination of factors, including: