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Alex Hormozi is a well-known entrepreneur, author, and business coach who has built a reputation for helping entrepreneurs and businesses grow their revenue and achieve success. He is the founder of Gym Launch, a company that has helped over 1,000 gyms and fitness studios achieve significant growth and profitability. The keyword is key

One of the most eye-opening sections involves pricing. Hormozi flips the script on the "competitive pricing" model. He encourages entrepreneurs to price based on the value of the result, not the cost of the labor. The book provides formulas for calculating how much you can charge based on how much money or time you save the client. To ensure you are accessing a verified copy