Buena Estrategia Mala Estrategia Richard P R... ✪ «ORIGINAL»

If you don't define the problem, you can't evaluate the strategy. Mistaking Goals for Strategy:

Rumelt tells the story of Steve Jobs returning to Apple in 1997 . Apple was failing with dozens of products. Jobs' good strategy was brutal simplicity: - Diagnosis: Apple was nearly bankrupt because it had too many unfocused products. - Guiding Policy: Focus on only four products (desktop & laptop for consumer & pro). - Coherent Actions: Cancel hundreds of projects (Newton, printers, etc.), layoffs, marketing restructuring. Buena Estrategia Mala Estrategia Richard P R...