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Ayu abandoned fast fashion at 28. Her daily "uniform" consists of three core pieces: a linen haori jacket by a fading Kyoto artisan, organic cotton culottes from a zero-waste brand in Nagano, and leather sandals that have been resoled seven times. For events, she layers with sculptural jewelry from a collective of female goldsmiths in Takaoka.
Ayu Sumikawa remains a notable example of how a career starting in specific niches of the Japanese film industry can evolve into a broader lifestyle and entertainment brand, driven by the digital tools of the 2020s. ayu sumikawa hot