There was also a focus on the impact of such viral content on the individuals involved, including mental health considerations and the potential for long-term repercussions on their personal and professional lives.
≈ 25 % , significantly higher than the platform averages (YouTube ≈ 8 %, Instagram ≈ 10 %). There was also a focus on the impact
| Outlet | Date | Format | Angle | |--------|------|--------|-------| | | 18 Mar | Print & Online | Human‑interest piece on Joyita’s background | | NDTV (Digital) | 21 Mar | Video news | “From street to screen – the viral dance of Joyita Banani” | | National Geographic India | 25 Mar | Documentary short (2 min) | Focus on preservation of folk arts & modern reinterpretation | | BBC South Asia | 02 Apr | Online article | “When TikTok meets Baul: India’s viral cultural mash‑up” | | Times of India – Entertainment | 08 Apr | Feature interview | Joyita’s upcoming music‑video collaboration | | MTV India | 15 Apr | TV segment & YouTube clip | Live performance (first televised) | There was also a focus on the impact