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Furthermore, "Shopee Live" and "TikTok Shop" have gamified entertainment. Influencers are not just making popular videos; they are selling products during the video. A 6-hour live stream of a celebrity folding clothes and shouting discount codes is now a genre of in itself.
However, the Indonesian entertainment industry faces several challenges, including issues related to copyright, piracy, and cultural sensitivity. The rise of digital platforms has made it easier for creators to share their work, but it has also increased the risk of copyright infringement. Furthermore, the industry has faced criticism for its representation of Indonesian culture, with some arguing that it often perpetuates negative stereotypes or cultural insensitivity.