While July 28 might seem like a quiet date, it fell exactly one week after the historic San Diego Comic-Con (SDCC) 2022, which concluded on July 24th. Consequently, was the first day the industry took a breath to analyze the fallout of the Marvel and DC announcements.

July 28 was a "Super Thursday" for streaming platforms, featuring several major series premieres and returns: Pretty Little Liars: Original Sin

By mid-2022, the "growth at all costs" era for streaming services began to cool. Platforms like Netflix, Disney+, and HBO Max shifted their focus toward profitability and subscriber retention.

: A growing medium for consuming content, podcasts offer a way to reach audiences through audio content.