: Unlike most gurus who preach "teaching" in every email, Settle argues that 90%+ of your emails should be a blend of storytelling and selling. Pure teaching often bores the market; instead, you should use content that people Key Strategies in Early Issues

Based on the foundational teachings in the (which accompanies these issues), the content includes: Key Concept Copywriting

: Occasional "first dibs" on businesses looking to hire email copywriters trained in his specific style. blog - Ben Settle

Turning mundane, everyday events (like a dog pooping in the rain) into profitable sales stories.